Hill Magazine https://uahillmag.com/ The Student Magazine at the University of Arkansas Thu, 20 Feb 2025 02:53:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://i0.wp.com/uahillmag.com/wp-content/uploads/2022/12/cropped-hill-logo-2019.png?fit=32%2C32&ssl=1 Hill Magazine https://uahillmag.com/ 32 32 214909476 Love in the Modern Age: A “Companion” Movie Review https://uahillmag.com/2025/02/19/love-in-the-modern-age-a-companion-movie-review/ https://uahillmag.com/2025/02/19/love-in-the-modern-age-a-companion-movie-review/#respond Thu, 20 Feb 2025 02:53:12 +0000 https://uahillmag.com/?p=7986 By Ella Karoline Hendricks

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Sophie Thatcher in “Companion.” Photo courtesy of Warner Bros. Pictures.

By Ella Karoline Hendricks

In the same vein as Hulu’s “Fresh” and A24’s “Bodies, Bodies, Bodies” comes a brand new horror movie centering around love in the 21st century. Modern, witty and unnerving, “Companion” centers around Iris and her partner and his friends on a secluded weekend cabin trip, where chaos ensues.

Warner Bros promises a new kind of love story. Sophie Thatcher stars as Iris in this hot new thriller alongside Jack Quaid as her partner, Josh. Jam-packed with lying, murder, and robbery, questions of computer sentience emerge as the weekend progresses in this action packed movie, layered with dark comedy and unbeatable aesthetics. 

Iris is thoroughly and unquestionably in love with Josh. When she joins Josh on a weekend getaway to visit some of his friends, she is put into an uncomfortable situation when Josh’s friend, Kat (Megan Suri), instantly has a strong dislike toward her. They are joined by Eli (Harvey Guillén) and Patrick (Lukas Gage) at Kat’s boyfriend’s house. The tensions rise when Sergey (Rupert Friend), Kat’s boyfriend, comes on to Iris. 

Written and directed by Drew Hancock, who has previously written for TV series such as “Suburgatory” and “My Dead Ex,” Hancock displays an unwavering knowledge of how to balance elements of comedy and suspense to create a movie unsettlingly reflective of its time. This is Hancock’s directorial debut. 

Spoilers ahead. This movie and review contain references to violence, gore, suicide, sexual content, implied sexual assault and explicit language. 

If you like unsettling and thought-provoking movies laden with vintage aesthetics, this movie is for you. The movie is aesthetically very beautiful, taking place in a modern, woodsy cabin. The juxtaposition between the modern cabin and naturalistic setting is continued through Iris. Iris presents a contradiction to the modernity of the movie, with her character being dressed in sweet, vintage clothing in soft colors, compared to the other’s casual clothing. The soundtrack also has a vintage aesthetic, once again contradicting the violence and gore on screen.

Poster for “Companion.” Photo courtesy of Warner Bros. Pictures.

When Sergey comes on to Iris and tries to sexually assault her, Iris stabs him, inciting the action of the movie. This is the moment when it is revealed to the audience that Iris is a robot and not a human. It is revealed that Iris is a companion, an AI-based girlfriend. Jack Quaid’s character, Josh, is able to control every aspect of Iris, from her looks to voice pitch to countenance to her intelligence level. This revelation sparks Iris into action, where she attempts to run away, creating a cat-and-mouse style chase that lasts the whole movie. 

The idea of this movie is not entirely unique– questions of AI and computer sentience abound in modern day media. However, using the form of a sci-fi thriller to make this commentary works surprisingly well. This movie is engaging, funny, and shocking, while still making the audience evaluate their relationship with technology and reflect on how these factors specifically impact women and gender. 

Kat and Iris are shown as foils within the story. Kat hates what Iris represents and almost pities her, as her only role is to serve Josh. The existence of Iris and other AI companions invalidates the existence of Kat and other real women, as it renders them unnecessary. It creates a really interesting commentary on what the implications of AI partners are and why people would want them in place of a person. It brings to light the harm of the objectification of women and showcases how some men would rather have an object than opposed to a full-fleshed romantic partner. 

With Iris gaining sentience and personhood, it also brings into question the morality of AI. If we are constantly pushing to a place where AI reaches the level of personhood and self-realization, what are the ethics of treating them as objects? That is what the movie attempts to explore through Iris and the other “companion,” Patrick. 

Patrick is Eli’s companion, and is revealed to be AI after the initial conflict of the movie. However, as the movie progresses, we learn that Patrick previously figured out he was AI yet continued to be with Eli as he loves him. This was supposed to be a sweet moment — perhaps the “new kind of love story” Warner Bros promises. However, it fell flat for me. Even though it is expressed that Eli truly loves Patrick, it does not negate the fact that Eli bought him, is in control of every aspect of his life and control’s how much Patrick “loves him.” It still felt odd to me by the end of the movie.

All of the human characters are killed by the end, reflective of their karma for their actions in killing Sergey through Iris. The plan was for Josh to turn off Iris’ safety mechanisms so she could act in self-defense toward Sergey and kill him. Josh agreed to “share” Iris with Sergey, resulting in her stabbing him. It is here we see Iris has a full range of thoughts, feelings and intelligence. When she returns to the house, visibly distressed and covered in blood, Josh turns her off. 

Jack Quaid as Josh in “Companion.” Photo courtesy of Warner Bros. Pictures.

Josh turns Iris back on to explain the situation before shutting her down permanently. The plan centered around Iris killing Sergey so he and Kat could rob him and blame Iris’ actions as a horrific malfunction. Of course, Josh does not succeed in shutting her off and thus begins the violence-filled chase to get her back and complete the plan. Throughout the movie, Josh repeatedly underestimates Iris, ultimately leading to his demise. 

The movie ends with a really interesting scene that encapsulates the point of the movie. Iris is freed from all her safeguards, the control ipad disabled, and it is just a confrontation between Josh and Iris. Josh launches into a monologue where he is still able to physically overpower Iris with no technological intervention. It is only when he thinks he has the upper hand and is about to kill her that she is able to outsmart him and kill him. 

This scene and the movie as a whole creates a commentary about men who parade as “nice guys” that reveal themselves to be violent misogynists. It also highlights the fact that this type of man in the first place would be the ones to buy a “sex robot” as they already view women as objects. It is not a far jump to think that they would go to these lengths and use human women in the same way. 

In the same spirit as “Promising Young Woman” and “Fresh,” I’d put this movie in the category of a “Good for Her” movie. All in all, I thought it was an entertaining, feminist movie with a strong female heroine. Is it revolutionary? No. But it still accomplishes its goal of making people reconsider how we view women and technology.

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The Demise of Physical Media: Why it Matters https://uahillmag.com/2025/02/17/the-demise-of-physical-media-why-it-matters/ https://uahillmag.com/2025/02/17/the-demise-of-physical-media-why-it-matters/#respond Tue, 18 Feb 2025 00:04:10 +0000 https://uahillmag.com/?p=7978 By Annabel Simmons

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In an increasingly digitial world, physical media remains just as important as ever. Photo by Karyk King.

By Annabel Simmons

Records, books, cassettes, DVDs, CDs, sculptures, magazines, photographs, paintings — what is the enduring appeal of these tactile items? Throughout human history, physical media has been used to honor loved ones, tell stories of ancient civilizations, demonstrate political turmoil and  capture collective emotional psyches across epochs — giving us a glimpse into the minds and souls of those from the past. 

As archaeologists unearth new artifacts every year, from ancient to modern times, the evolution of media becomes evident. With innovations in technology, physical media has gradually declined in relevance. The digital age has revolutionized how we view art, read books, watch films and listen to music. This can all be done from a singular device, anywhere, at any time of day. For many, the convenience that comes with digital media is enticing.

So, why is it still of value to engage with physical media when digital options offer greater practicality? 

In many ways, tangibility offers more to the human experience than digital media has the capacity to. Physical media allows us to connect with history, culture, information and people — to experience joy in ways distinct from its tactility. 

Throughout Northwest Arkansas, physical media has produced eminent connections within its community. Wade Ogle founded Block Street Records a little over a decade ago in downtown Fayetteville, and four years later, he opened a second store in Bentonville. Those who enter Block Street are met with welcoming faces and lively walls, adorned with new and vintage vinyl, CDs, and more. 

“A good record shop is a home to all ages, all tastes, all cultures, while sharing a communal love of music and records,” Ogle said.

A good record shop is a home to all ages, all tastes, all cultures, while sharing a communal love of music and records. Photo by Karyk King.

Ogle said he believes that physical media holds a unique value that digital streaming services cannot replicate. “Not only actual monetary value but the value of ownership. The buyer/collector is actively engaging with the artists they love,” he explained. He highlights vinyl records as a more immersive way to experience music. “Something you’ve deliberately searched out, purchased and taken the time to absorb will always have more value to you.” 

Beyond the music itself, vinyl records also offer a visual and artistic experience through their packaging. Collectors can thoughtfully display their favorite albums, using them to express personal style and identity. 

“The 12″x12″ art in the packaging and physically engaging via playing the actual record — it all makes for a great experience,” Ogle said.

Daniel Jordan, along with his wife, Leah, owns Pearl’s Books, an independent bookstore nestled near the square in Fayetteville. Both previously working as academic advisors at the University of Arkansas, opening a bookstore had always been a distant, seemingly unattainable, dream of theirs. However, the pandemic offered them a change in mindset, and Pearl’s was opened in the fall of 2021. 

Physical media offers distinctive benefits to artists. With the purchase of physical media, a larger portion of the sales price, compared to digital purchases, goes directly to the artist. Tangible works also cultivate a greater connection between the artist and their creations.

Tangible works also cultivate a greater connection between the artist and their creations. Photo by Emery Summers.

At Pearl’s, the hosting of frequent book launches and signings for local authors and those on tour do just this. “The launching of a book is a really fun thing because for a lot of, especially local, author’s it’s a big deal to have a physical copy of something that they created,” Jordan said. “It’s one thing to put a book into a word processor and put it online, but I think holding it, seeing the cover, and seeing your name in print really means something to authors. It’s a celebration for the author and their accomplishments.” 

When designing physical copies of books, there’s also more room for artists to display their creative expression, which can’t be seen in many digital formats. Pearl’s is stocked with many editions of the same books, each copy distinct in its artistic design. “A lot of publishers are coming out with special editions of books with sprayed edges, where the edges of the book are painted or printed differently, and for collectors, that’s pretty cool to be able to have…it’s nice. It feels good,” Jordan said.

For many, the fraying of physical media gives it unique charm. An old book — its once-sturdy leather cover now cracked and worn, its spine loosened with time, its pages yellowed and filled with faint scribbles from past readers — tells a story beyond the one printed inside. 

“There’s something special about holding a physical book,” Jordan said. “People tell us that all the time — folks that come into the store. Having the physical object is so different than having an e-reader. Being able to make notes and being able to see the history of a book and how it has traveled through many different hands really adds value to the experience.” The weathering of an old book reveals how it has influenced the lives of many, and there truly is an unparalleled feeling in experiencing a book’s history through its worn pages.

“It’s the way people have been reading for hundreds of years, and that’s an interesting thing too,” Jordan said. “If you are reading a classic book that people have read for centuries, it’s nice to be able to read it in the same kind of way.”

Through digital media, the capacity to record information has increased significantly — high-resolution images and hundreds of books can be stored on simple disks. It is easy to ignore the fragility that comes with technology when so much of our lives depend upon it. A great deal is sacrificed for the dubious benefits of convenient, digital formats; one such sacrifice is certainty surrounding its longevity. Digital media can be removed with the push of a button, leaving users without access to their favorite content. Technical compatibility and having the appropriate software also factor into the accessibility and endurance of digital media.

Jordan notes Amazon Kindle e-books as a primary example of this. “One of the things that Amazon does with their Kindle books is encrypt them so that they can only be read on Kindle readers, and you can’t transfer them to another e-reader or any other apps,” Jordan explained. “If you have the physical book, you can read it anywhere. If for some reason you lose access to your Amazon account, the physical book is still gonna be with you.”

It is significant to note that all media is susceptible to change. This is sometimes beneficial, such as the enhancement of a film’s quality. However, there have also been many political efforts to rewrite history — physically and digitally. Preserving the original mediums of physical prints is extremely valuable, as this sustains authenticity during tumultuous periods.

Preserving the original mediums of physical prints is extremely valuable, as this sustains authenticity during tumultuous periods. Photo by Karyk King.

“The physical book is not gonna change once you have it,” Jordan said. “You know, once you own it, you could change it — you could mark it up. If  you’re buying digitally, you have to trust that the publisher isn’t gonna alter it. A tangible book that you own isn’t gonna get lost in a data breach or anything like that. Obviously, there’s risks with fire, or flood, or spilling your coffee on it. But even those little touches — a coffee stain on a book — is cool.” Beyond these uncontrollable factors, the only way to strip people of physical media is to locate it and physically confiscate it.

Many avoid physical media due to its higher cost, but there are plenty of ways to counter this. Dickson Street Bookshop, which opened in Fayetteville in 1978, offers an extensive selection of used and out of print books — all at affordable prices. Buying physical media second hand is a great sustainable and budget-friendly option for consumers. Local libraries and thrift stores also offer this advantage.

One of Dickson Street Bookshop’s employees, Kaitlin Leathers, is a doctoral student at the University of Arkansas, majoring in English with a focus on medieval literature and languages. Leathers often sees the joy that physical media brings to customers. “At the bookstore, we have a number of regulars who come in a few times a week to see what’s new on the shelves,” Leathers said. “When we get new customers, who have never experienced the magic of the bookshop, it’s really a joy to see their faces light up — they really don’t expect the shop to be as large as it is.”. 

A truly extraordinary place, Dickson Street Bookshop is often compared to Dr. Who’s TARDIS or the wardrobe in Narnia. For book lovers, it’s a dream come true.

As a medievalist, Leathers frequently handles physical media when studying manuscripts, art and so on. She notes electronic formats as valid ways to consume media but sees the distinct sensation that comes with physical media. “Physical media provides unique sensory experiences,” Leathers said. “When you read a physical book, you’re engaged by turning pages and rewarded by the sight of how much you’ve read — the placement of a bookmark marking your progress.”

Customers of Dickson Street Bookshop also often admire the distinct scent that each individual book offers; through blends of woody, sweet, almond-like aromas, feelings of nostalgia and comfort are evoked. 

A layout of Dickson Street Bookstore. Photo by Emery Summers.

“With art, you may experience versions of a painting or sculpture in pictures online, but being present in a museum or in front of an ancient monument, facing the work of art at full size and in an atmosphere of reverence is an entirely different experience,” Leathers said. “You might marvel at brush strokes in person, but textures are often lost in digital photos. So, generally, a lot of the sensory experience of physical media is lost in digitized versions.”

Like others, Leathers also maintains that physical ownership of art or books can offer a sense of security and prestige. “To own an original work of art is not quite the same as owning a replication or a digital copy in terms of prestige,” Leathers said. “Owning a first edition of a beloved book — like J.R.R. Tolkien’s The Hobbit — would be a symbol of a person’s devotion to that author or title. To have those books or records or other forms of media physically in your home — perhaps on display — shows that you are invested and that you love that particular form of media or that particular artist, and it is a formative part of your life.” 

Although the digitization of media has provided fundamental innovation, its transience is apparent. Engagement with tangible mediums — in music, film, literature — enriches one’s experience with the media; it adds an extra layer of enjoyment that the digital world lacks. We must aim to pull physical media from its demise, and in doing so, we will support local businesses and cultivate new communities.

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Community and Creative Discovery: ‘Table Talks’ Event Shines Light on Local Artists https://uahillmag.com/2025/02/13/community-and-creative-discovery-table-talks-event-shines-light-on-local-artists/ https://uahillmag.com/2025/02/13/community-and-creative-discovery-table-talks-event-shines-light-on-local-artists/#respond Thu, 13 Feb 2025 18:39:32 +0000 https://uahillmag.com/?p=7972 By Emma Bracken

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Pura Coco and Natalie Zeta speaking to an audience at Table Talks. Photo by Marshall Deree.

By Emma Bracken

On the evening of Wednesday, Feb. 5, the creative community of Northwest Arkansas gathered at The Medium to celebrate and learn from two leading local artists. The Medium created the monthly event to bring artists and the larger community into an intimate setting to have conversations about their creations and processes. 

Rather than a formal panel or interview, Table Talks aims to foster a greater sense of connection in the local creative community. February’s event hosted local R&B artist Pura Coco and photographer Natalie Zeta. Both women spoke on how to maintain and nurture the love for their craft when the pressures to perform can become overwhelming. 

“One of the ways I fall in love with what I do is collaboration,” Coco said. “It brings inspiration when you collab with others, it bridges gaps.”

Coco explained that community is the crutch that upholds her musical success and fuel for creativity. She seeks inspiration through collaborating with different people, allowing herself to find new creative impulses she otherwise may not have discovered. 

“That’s what kept me going, was finding other people that had that fuel and fire and were inspired by music,” Coco said. 

Coco described her process of maintaining her love for what she does in the acronym CCYC, meaning collaborate, community, your why, and celebrate. Not only is it important for her to work with others and learn from them, but it is also essential to remember why she makes art in the first place as well as celebrate her accomplishments. 

“It’s important to do art for yourself even if it doesn’t appeal to everyone, there is someone out there that will enjoy it,” Coco said.

Zeta’s photography business, known as Shot by Zeta, focuses on portraiture and captures the beauty in the Northwest Arkansas community. Her passion for photography began with a love for taking photos on her own, and eventually developed into a professional career.

Rather than a formal panel or interview, Table Talks aims to foster a greater sense of connection in the local creative community. Photo by Marshall Deree.

“The passion will not always be at 10,” Zeta said. “Just like all of the love in the world, it ebbs and flows.”

For both women, accepting the natural rhythm of inspiration is essential to maintaining the love they have for creating.

“Please go experience something new because the burnout is real,” Zeta said. ”It will take hold if you don’t prioritize taking care of yourself. Remember that all things gold don’t always shine.”

Zeta also emphasized the importance of community and building a life outside her art that is inspiring. Rather than taking away from a project, prioritizing relationships and time off can enhance it. 

“I never really felt like I fit in the community or felt mine, but looking around this room, I realize maybe I’m wrong,” Zeta said.

The unifying of both creators and people who appreciate local art is a driving goal for The Medium. Table Talks is one way that it is able to achieve this, but the business provides many other opportunities for local artists as well. Amber Perrodin, artist and community manager at The Medium, explained the intimacy created when artists and locals gather to eat a meal together and speak about their experiences is incomparable to traditional interview styles.

“The Medium is all about creating something real: a space where artists aren’t just creating but are truly seen, heard and supported,” said Perrodin. 

Community spaces such as The Medium bring together all kinds of creators, from musical artists and photographers to writers and painters. The force that connects the staff, the presenters, and the attendees is the genuine passion for the arts and the celebration of local talent. As Northwest Arkansas becomes a hot spot for rising artists and opportunities, these events help bolster these growing careers. 

As Northwest Arkansas becomes a hot spot for rising artists and opportunities, these events help bolster these growing careers. Photo by Marshall Deree.

“I feel like I’ve been hearing that this is a growing community for 20 years now, it never seems to stop growing,” Coco said. “What I love about it is that there’s so many opportunities, there’s so many people coming here from different places. I’m really grateful for that.”

Supporting local artists is important to the community economically but also helps shape the culture of our region. Perrodin explained that local artists are the storytellers of the community, putting life and experience into something tangible that can be shared and enjoyed by everyone. 

“We’re fueling a creative ecosystem that keeps our community alive, electric and undeniably ours,” Perrodin said. “Art is essential. Creative expression is essential, especially now. If we want a culture that thrives, we have to put our money, time, and voices behind it.”

Through its Creative Exchange fund, the Medium offers resources to bring a wide spectrum of ideas to life. Perrodin emphasized that as groundbreaking and fresh as an idea can get, it will be celebrated by the company. 

“The Medium’s mission is to be a radically inclusive space dedicated to removing barriers between creatives, their work, and their audiences by providing accessible studio, rehearsal, performance, and exhibition space,” Perrodin said. 

These spaces are crucial to nurturing the creative success and culture of the community. It is through celebrating and sharing art that people are able to see and understand each other. The next Table Talks event will be held March 5, highlighting Latinx Theater Project founding member Martin Garay and performance curator at the Momentary and Crystal Bridges, Cynthia Post Hunt. The event will be free and open to all interested and connecting to talent and creative insight from the Northwest Arkansas community.

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A Freshmen Reflection: Navigating Through The Struggles https://uahillmag.com/2025/02/10/a-freshmen-reflection-navigating-through-the-struggles/ https://uahillmag.com/2025/02/10/a-freshmen-reflection-navigating-through-the-struggles/#respond Mon, 10 Feb 2025 23:14:41 +0000 https://uahillmag.com/?p=7965 By Angie Ramirez

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University of Arkansas freshman reflect on their first semester of college and what they acomplished. Photo by Karyk King.

By Angie Ramirez

Freshmen face various struggles and issues throughout their first year in college, especially when they realize how different college is from high school. The first semester is usually more challenging than the rest as their new reality is settling in. With the new semester, freshmen students have a chance to reflect on what they did in their first semester to change what is needed to achieve the goals they set for themselves. University of Arkansas freshman Tanner Quiett remembers how difficult it was during her first semester.

“I was still in my high school mindset when I started the first semester, so I wasn’t ready to start college,” Quiett said. “I had to use Apple Maps to get to my classes.”

Getting lost searching for a classroom building is not uncommon for newcomers to college campuses. After a semester, many freshmen students know their way around campus. Quiett said she feels more comfortable knowing that she has her friends by her side and has an everyday routine she didn’t have over the break.  

Quiett explained how she wants to focus on making time to work out now that she has settled in for the new semester. 

On the other hand, freshman Izela Garcia believes adjusting to the new semester is harder than the first because of the long break beforehand. 

“Mostly after being home for a month, I think it’s harder for me to come back here and accept the challenges I’m given as a freshman,” Garcia said. “I got back here and remembered all the little annoying quirks of living in a dorm like having to walk up the hill or ride the bus for anything from Adohi, the campus food, the thin walls, and you realize you are back to reality.” 

Garcia lives in the Adohi Hall on the lower side of campus. The location makes it undesirable for students to go back and forth to the main part of campus.

“It’s always going to be an inconvenience being at the bottom of the hill, but I’m way more comfortable taking the bus,” Garcia said. “I learned their schedule, so I roughly know how I should time my days.” 

Freshman Anahi Trejo also faced a big adjustment in her living situation at the beginning of this semester with her roommate’s decision to move out of the dorm. 

Izela Garcia’s freshman dorm, Adohi Hall. Photo by Karyk King.

“It’s a bit weird now since I don’t have a roommate anymore,” Trejo said. “I feel like it’s nice to have my own space, but also sad because I don’t have anyone to speak to, and I sometimes wish there was somebody there who I could speak to.” 

Trejo said that this experience encouraged her to join clubs this semester so she could be involved in campus organizations. 

 Despite Garcia and Trejo’s on-campus experiences, they both look to continue to keep a good balance with their schoolwork and after-school activities. 

“I became very extroverted when I thought I was the opposite,” Garcia said. “Everything feels as if my life had lined up perfectly for me to end up here. I don’t want to repeat the same things I did every day, and I want to expand the bubble I have now. I’m ready to be more involved and pursue the things I held back on in my first semester.” 

Garcia joined the National Association of Hispanic Journalists chapter on campus during her first semester where she regularly attends meetings and helps organize upcoming events. She recently joined the Razorback Yearbook as a photographer, but she also continues to stay on track with her classes. 

Trejo feels more experienced when it comes to the new semester. She knows what to expect and is comfortable with her classes as well as her campus job where she gets the chance to be involved and plan several events.

Like Trejo, many students rely on financial aid for their education and college expenses. To continue to receive it, students need to maintain a certain GPA along with other requirements, which makes it essential for them to have a routine to complete their assignments on time. Trejo struggled with turning in assignments on time at the beginning of the fall semester because she was not familiar with the learning system. 

“I definitely learned to keep track of my assignments and keep them on a planner because beforehand it was difficult to know when things were due,” Trejo said. “So I decided to have a color-coded planner to keep track of the assignments since I would forget to do things and do them last second.”

Trejo struggled with turning in assignments on time at the beginning of the fall semester because she was not familiar with the learning system. Photo by Karyk King.

Even though everyone in the university has similar goals, every student has a different college experience. It can be harder for freshmen since it’s their first year and they don’t know what to expect, but everyone should be mindful of the students they encounter on campus.

“I learned some important but hard life lessons that have helped me go into the second semester with less anxiety and fear of the unknown,” Quiett said.

Though it is only their first semester, freshmen keep what they experienced to continue to grow for the following ones. It is a way for them to figure out what works best for them and be successful with their goals. 

“I learned that I’m here for a reason,” Garcia said. “Not only am I capable of being in harder classes and passing them, but I’m also here to have fun and I should allow myself to experience that.”

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Painting Campus Green: How Student Sustainability Efforts Can Transform the U of A’s Environment https://uahillmag.com/2025/02/07/painting-campus-green-how-student-sustainability-efforts-can-transform-the-u-of-as-environment/ https://uahillmag.com/2025/02/07/painting-campus-green-how-student-sustainability-efforts-can-transform-the-u-of-as-environment/#respond Sat, 08 Feb 2025 00:29:21 +0000 https://uahillmag.com/?p=7960 By Emma Bracken

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The University of Arkansas Union Sustainability Team is working across campus to reshape attitudes toward sustainability. Photo by Marshall Deree.

By Emma Bracken

As the spring semester begins, The University of Arkansas Union Sustainability Team is launching the second phase of its new sustainability initiatives. Across campus, these passionate students are finding ways to reshape our attitude toward sustainability on the U of A campus, creating a safer, healthier environment for fellow students and staff. 

Though sustainability initiatives have existed on campus in the past, the Union team’s goal is to educate people on how to take steps on their own and about what sustainability really means, especially in the context of our community. They share information with students largely through tabling information and with sustainability stations available on all floors of the Student Union. 

Joel Takow, a graduate student at the university and sustainability operations assistant at the Union Team, coordinates many of these projects and ensures space and encouragement for student involvement. 

“Some people think sustainability practices just involve placing waste in a recycle bin, but our concern is educating people on how to recycle materials properly and the importance of doing so,” Takow said. “We usually set up a table at the food court twice a week called our composting table, where we collect post-food waste with the primary focus on educating students on sustainability.”

Takow explained that having real, in-person exposure to information about sustainability and demonstrations on responsible recycling practices proved to be an effective part of the team’s initiative. Student life can be incredibly busy and sometimes overwhelming, leading students to prioritize convenience when it comes to food, fashion, and energy use. However, allowing students to have hands-on exposure and guidance in regard to sustainable practices allows them to feel comfortable making changes to their routines and lifestyles. 

Sustainability operations assistant Joel Takow. Photo by Caitlyn Swopes.

Though these initiatives are in place and are being continually developed, some students may not realize the opportunities that exist on campus for them to get involved and take action themselves. Ella Fei Flesher, the Union team’s sustainability intern, described other avenues that the team has taken to provide sustainability resources to students.

“I am most excited about our sustainable events initiative in which we are providing a free consultation for anyone that books a room in the Union and chooses to opt-in to make their event as low-waste as possible,” Flesher said.

Though this organization is centered in the student Union, this new initiative will allow campus-wide events to be greener. Not only does the Union team offer consults, but will staff these events with volunteers to provide recycling and compost resources. According to Flesher, they have also introduced a Green Career Series, in which guest speakers in the sustainability job field can come speak with students and offer advice to those interested in going on a similar path. 

“There are so many ways we have made transparent to students how they can take steps to engage and make a difference in our campus and environment,” Takow said. “The very first step is to sign up on Hog Sync and Give Pulse where we always post information on sustainability activities and opportunities both in and out of campus and register to participate.”

Beyond just the Union Team, there are several organizations associated with the university and larger community for students to get involved in. Sustainability efforts require both mindful practices in everyday life and assembling to create greater change and widespread education. Flesher recommended Zero Hour Arkansas, Sustainable Fashion Club, and Students Advocating for the Environment (SAFE) as green student-led organizations to get involved in. 

“Volunteering is an actionable way to make a difference in your community and help organizations operate,” Flesher said. 

Takow and Flesher also recommended that students get involved with the Volunteer Action Center (VAC) and Razorback Food Recovery, which are campus organizations that are always looking for volunteers. These organizations target food insecurity on campus while promoting sustainable food resources. When trying to fight issues like pollution, it is necessary to understand how these issues plague parts of our community differently. 

Volunteering is an actionable way to make a difference in your community and help organizations operate. Photo by Marshall Deree.

“Pollution most negatively affects impoverished neighborhoods and communities of color,” Flesher said. “They are most at risk of being exposed to environmental hazards due to systemic racism and redlining.”

Sustainability is a complex issue, and the ways for students to do their part are varied and more complex than the standard recycling practices and lower plastic use they might be familiar with. Between all of the different organizations volunteer centers available to students, they can find a niche that they are passionate about and is a realistic part of their life to make more sustainable.

Sophia Prowting, an undergraduate architecture student, noted that despite the sustainability efforts, some aspects of campus could still use improvement. With overcrowded trash cans, constant construction plans and largely concrete structures, campus does not always feel the cleanest and most environmentally friendly. However, Prowting notes that green initiatives such as planting more trees or creating more public garden areas could offset this problem.

“In order to create a healthier and more sustainable campus, starting off small is a good initial step,” Prowting said. “But ultimately the goal should be a campus-wide initiative.” 

Takow also explored the ways that individual actions make an impact on our environmental future, but also the necessity of overall shifts in our campus culture and lifestyle practices.

“Consumption patterns need to shift,” Takow said. “Overconsumption, whether of energy, fast fashion or disposable goods is a root cause of many environmental issues. Living sustainably isn’t about following trends; it’s about ensuring the health of our planet for future generations. Shifting away from viewing sustainability as optional is critical.”

If the community can become educated and passionate about our environmental future, individual actions become collective and powerful. Takow explained that it’s not about perfection but consistent and mindful action. As the Union Sustainability Team works to provide information and actionable steps to students across campus, it is also in our hands to examine our own lifestyles through the lens of sustainability and take advantage of the many organizations and resources that the U of A has to offer.

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Book Boyfriends, Dragons and Romantasy Galore! New ‘Onyx Storm’ Book Release https://uahillmag.com/2025/02/05/book-boyfriends-dragons-and-romantasy-galore-new-onyx-storm-book-release/ https://uahillmag.com/2025/02/05/book-boyfriends-dragons-and-romantasy-galore-new-onyx-storm-book-release/#respond Thu, 06 Feb 2025 00:31:32 +0000 https://uahillmag.com/?p=7951 By Ella Karoline Hendricks

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On January 21, the third book in the Empyrean Series “Onyx Storm” was released. Photo by Marshall Deree.

By Ella Karoline Hendricks 

A BookTok sensation, the long-awaited third book in the Empyrean Series is finally here! “Onyx Storm” by Rebecca Yarros is the third installment in the worldwide sensation, the “Fourth Wing” series. Come into the fantastical world of dragons, romance and rebellion. 

A high-fantasy romance, “Fourth Wing” follows Cadet Violet Sorrenghail as she navigates survival at Basgiath Military Academy, where every student must choose a quadrant to enter. Trained as a scribe throughout her youth, Violet’s general mother forces her to enter the Rider’s quadrant where she faces danger at every turn, both from her courses and her classmates. Add in dragons, a dark and mysterious leading man, and a budding rebellion, and you’ve got a fast-paced, high-stakes “romantasy” you can’t miss. 

The books are fast-paced, with lots of action scenes and plot movement. Yet, it is the romance aspect that has fans coming back again and again, with fans calling the male love interest their ‘book boyfriend.’ Nearly as popular as the series itself is the leading man, with people online fan-casting different actors and creating fan-art of the couples. 

The book series is catching the world by storm, becoming an overnight bestseller with serious fans across numerous geographical locations, including Northwest Arkansas. Bookstores, both independently owned and chain locations, hosted midnight release parties and fan-based parties for the highly anticipated release.  

Claborn won one of the stores’ giveaways and received a bookplate signed by Yarros, the author of “Onyx Storm.”

“They were giving two away — one to the winner of the costume contest and one to the winner of a random drawing of the preorders,” Claborn said. “It was so fun!”

Pearl’s Books in Fayetteville. Photo by Abigail Phillips.

Pearl’s Books, located in the Fayetteville square, also had a sold-out release party, while other stores had anticipated readers lining up in the early dredges of the morning. 

Finley McClure, a sophomore creative writing major, woke up early Jan. 22 to get in line to get her copy. McClure and a friend got to Target at 6 a.m. for the exclusive Target edition of “Onyx Storm.” The target edition had bonus content, such as sprayed edges, full-color artwork and an updated map. 

“There were about 20 people there at 6 a.m.,” McClure said. “Then at 8 when the store opened, there were at least 60 people in line. The manager came out and told us the books were at the front, so no one got hurt trying to run and get a copy.” 

Even in record-breaking cold weather and emergency freeze warnings, fans still waited outside in frigid temperatures to get their copy. So what has everyone so excited about this book?

A fan celebrating the release of “Onyx Storm.” Photo courtesy of Pearl’s Books.

“I think a lot of it has to do with Rebecca Yarros’ writing,” McClure states. “It could be any other fantasy book with the plot, but her writing really sets it apart from others like it.” 

Even readers who do not typically read this genre have agreed there is something mesmerizing about Yarros’ series. 

“I usually am not the biggest fan of BookTok books or romantasy in general,” Nora Cowen, a sophomore English major, said. “But I actually really enjoy “Fourth Wing.” There’s just something about it that I find really fun and genuinely enjoyable.” 

Cowen usually sticks to literary fiction or classics, but finds the change of pace within the Empyrean Series a welcome reprieve. It is as though you are stepping into another world and leaving behind your own for the duration of the story, which can be a really wonderful and eye-opening experience. 

People online agree. Romantasy has become a popular genre over the last several years, being promoted through BookTok and online forums. Other popular romantasy titles include the “A Court of Thorns and Roses” series by Sarah J. Maas, the “Powerless” series by Lauren Roberts, the “From Blood and Ash” series by Jennifer L. Armentrout, and more!

Tiktoker FairyJocey has publicly voiced her love for the Empyrean Series before and has been posting about the release across her social media platforms. Jocey gained popularity through her posts on Tiktok, theorizing on series, recommending books and posting about “book boyfriends.”

Jocey posted a comedic TikTok on Jan. 12 with text overlaying stating, “9 days till Onyx Storm!! (9 days until I know peace or eternal suffering).” She posted another TikTok in her bedroom to a somber piano song with the text: ‘“I’m so excited to read Onyx Storm!’ same but it’s because I haven’t had a peaceful night of sleep since I read the end of Iron Flame.”

Jocey has since posted several TikToks theorizing about the series and what will happen to the main characters. Her videos gain hundreds of thousands of views and likes, with fans commenting and showing their support for the series. 

Even in record-breaking cold weather and emergency freeze warnings, fans still waited outside in frigid temperatures to get their copy. Photo by Abigail Phillips.

Fans from all over the world are banding together in excitement to celebrate the next installment of their favorite series. The community of fantasy readers and lovers is strong in Northwest Arkansas. Next time you see a popular book being released, make sure to check by local bookstores to see if they are having a release party for a great opportunity to bond with community members. 

You can find “Onyx Storm” by Rebecca Yarros at retailers such as Pearl’s, Underbrush Books, Barnes and Noble, Target, Walmart, Half-Price Books, and more! Or stop by your local public library to grab a copy!

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The History of New Year’s Resolutions and How to Make Yours Stick https://uahillmag.com/2025/02/03/the-history-of-new-years-resolutions-and-how-to-make-yours-stick/ https://uahillmag.com/2025/02/03/the-history-of-new-years-resolutions-and-how-to-make-yours-stick/#respond Mon, 03 Feb 2025 23:11:04 +0000 https://uahillmag.com/?p=7936 By Ashton York

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As 2025 begins, people everywhere are trying to keep up with their New Year’s resolutions. Photo by Emery Summers.

By Ashton York

The new year means a new president, new goals and new habits. Setting New Year’s resolutions is a popular tradition across the U.S., and though many are focused on health and fitness, some have other goals they hope to achieve by the end of the year.

The New Year’s holiday has a complicated history, and it was not always celebrated on Jan. 1. Ancient Babylonians held their celebration at the beginning of spring, and Egyptians celebrated it in the summer. Jan. 1 was not New Year’s Day in the Western world until 1582, according to a journal by Sarah Montgomery and Erica Christie

The tradition of making new goals each year traces back nearly 4,000 years to the Babylonian festival of Akitu, where people would vow to pay off debts at the start of the Babylonian New Year, according to CNN and National Geographic.

Centuries later, the tradition came to Colonial America. American newspaper articles in the 1900s show New Year’s resolutions have not changed much over time, and they usually focus on self-improvement and swearing off bad habits.

Daphne West, a University of Arkansas graduate student, said her family has their own New Year’s tradition.

“Every year at New Year’s we make goals for ourselves and all the areas of our lives,” West said. “Then, at the end of the year, we share which things we achieved and which ones didn’t work out. It’s actually really fun and usually pretty hilarious because sometimes we aren’t anywhere close to achieving a goal.”

Nearly 60% of Americans make resolutions, however only 8% stick with them for over a month. Photo by Emery Summers.

Nearly 60% of Americans made resolutions for 2025, according to a survey by Statista. Most of the surveyed resolutions involved saving money, eating healthier and exercising more. 

However, according to a 2024 Forbes Health/OnePoll survey, only 8% of respondents said their past resolutions lasted over a month. 

The second Friday in January is known as “Quitter’s Day” due to the sharp drop in fitness app activity by mid-January, according to Forbes. The initial burst of motivation to follow through with a resolution wears off, and the reality of forming difficult habits sets in. Without seeing immediate results, some give up on their goals when they begin to feel frustration and impatience.

There are a few reasons why resolutions may fail. The goals may be overly ambitious and lack a clear plan. The challenge of adapting to large, new habits can quickly become overwhelming, causing discouragement.

Vague resolutions such as “work out more” and “eat better” are also hard to achieve, as they do not set necessary steps to get closer to the goal. Smaller, more achievable steps such as “walk 10,000 steps each day” or “get 90 grams of protein every day” provide simpler milestones and provide a sense of accomplishment and motivation to keep going. These smaller goals are less overwhelming and allow one to slowly progress toward their bigger goals.

“It makes it less scary,” said JD Clements, a student at Northwest Arkansas Community College. “It makes it more friendly, in a way, where if you do this, it leads to this. Also, it gives me more ideas, like if I do this one thing, it leads to other goals I didn’t even think about.”

Clements said he tries not to put too much pressure on himself when he misses a day of his resolutions. Consistency and discipline are important to keep his resolutions at the beginning, he said.

Most of Clements’ resolutions involve his sleep patterns and activity levels. In 2024, his goal was to start going to bed at a decent time, and he carried that goal into 2025 despite the fact that it was not entirely successful last year. 

This year, he not only wants to get better sleep, but he also seeks to run more and continue losing the weight he started to lose in 2024.

“After a while, it becomes less about forcing yourself to do something,” Clements said, “and more ‘This gives me more benefits than staying up until 1 a.m.’”

Clements said consitancy and discipline are required to stick with resoultions. Illustration by Erika Fredricks.

His goals have been more enjoyable lately, as they provide dopamine and a sense of achievement, he said. 

“If you go super hard out of nowhere, you probably won’t stick to it,” Clements said. “When you’re running, sure, you got up the mountain. But now you have to go down the mountain. So keep that in mind when you’re running.”

Overall, the success of New Year’s resolutions is determined by celebrating small victories and adjusting one’s goals as needed. It is important to remain adaptable and disciplined, even if there are mistakes made early on. 

The new year allows new opportunities for growth, but it is also a chance to work on self-improvement and self-compassion.

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Fayetteville’s Dramatic Arts: A Home for the Holidays https://uahillmag.com/2024/12/18/fayettevilles-dramatic-arts-a-home-for-the-holidays/ https://uahillmag.com/2024/12/18/fayettevilles-dramatic-arts-a-home-for-the-holidays/#respond Wed, 18 Dec 2024 21:08:08 +0000 https://uahillmag.com/?p=7930 By Emma Bracken

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TheatreSquared’s Production of A Christmas Carol. Photo courtesy of TheatreSquared. 

By Emma Bracken

All across Northwest Arkansas, the arts are thriving and creating a place for people to come together and access their community. Specifically, the theaters across the region are filled with families, friends and strangers, spending precious moments together before the stage. 

As the holiday season approaches, the theaters are as packed as ever, as people flock to the exciting shows and performances this time of year brings. From Broadway tours and celebrity appearances to local productions and orchestras, the performing arts scene is colorful and has something for everyone to enjoy. 

In December, these theaters are bursting with new shows and performances based around the holidays and in line with their regular talent. The theaters are busier than ever, as people find comfort in the familiar classics showcased by local actors and musicians each year during this season. TheatreSquared has a long-running tradition of showing “A Christmas Carol,” which brings in a wave of guests each year. Even those who are not regular theatergoers cannot seem to resist the appeal of these nostalgic shows at this time of year. 

Andrea Newby, director of marketing and communications at TheatreSquared, explained the impact this holiday tradition has on the community. As the seats in the theater fill, so do our community spaces. Even if it is just to grab dinner or drinks at TheatreSquared’s cafe and bar, the effect of these shows is apparent from the bustling crowds.

“Loved ones definitely find time to get together here for the show,” Newby said.

As well as providing a physical space for families and friends to gather during the holiday seasons, these theaters also provide an opportunity for them to connect to one another emotionally. Newby explained that through engaging with local theater, people are able to access this dynamic art form that grows empathy, stimulates dialogue about important conversations and encourages critical thinking. 

Theater shapes its patrons into more well-rounded people. Many of these shows are rooted in human experience and the complexity of relationships; just by watching them, you grow closer to the person sitting in the seat beside you. Theater is an art form that is entirely built upon a love for real human connection.

“I love that theater acts as a mirror, reflecting our own experiences and challenges and as a window, offering new perspectives,” Newby said. 

A performance of Shucked: The Musical at the Walton Arts Center. Photo courtesy of Walton Arts Center.

There is access to connection in the theater that is hard to find elsewhere, as audience members are invited to explore other people’s perspectives as well as their own through these powerful productions. Getting to know the characters as well as the actors opens doors for us into spaces we may not have been before. 

“I feel that theatre holds a unique value in Northwest Arkansas as it offers cultural engagement, education and inspiration,” Newby said.

The performing arts scene informs much of what has become the creative culture of our region. Jennifer Wilson, public relations director at Walton Arts Center, described theater as an epicenter for community activity in Fayetteville. Wilson explained the global scale of productions at Walton Arts Center, which brings in from around the world.

“We believe in the transformative power of the arts to not only entertain but also to inspire, connect, educate, bridge differences, increase understanding and build better communities,” Wilson said. 

In bringing the voices of the world to Northwest Arkansas, our community is enriched and brought to life. Through theater, Arkansas residents are exposed to stories both new and familiar. In deepening our understanding of each other’s stories, we not only become a stronger community but better people. 

Though these theaters bring in passionate patrons of the arts and regular enjoyers of theater, many people just come for a special occasion, especially around the holidays. Even in just seeing one show a year, there is something in the experience of a live performance that touches everyone. Wilson described the joy of seeing children come to Walton Arts Center and experience their first-ever live show, rather than just watching a story unfold on a screen. There is something special about this type of experience, one that even children feel connected to. 

“Watching that makes all of the hard days worth it,” Wilson said. 

Newby recalled her own personal history with theater, which taught her creativity and confidence. This transferred both to her on-presence and in her off-stage life as well. Whether you act in or watch these shows from afar, there is something in the vulnerable art of performance that brings us closer to each other and closer to ourselves as well. 

Through theater, Arkansas residents are exposed to stories both new and familiar. Photo courtesy of TheatreSquared. 

“In my opinion, each performance invites the community to explore complex issues, celebrate creativity and enjoy shared experiences,” Newby said. “This makes Northwest Arkansas a more inviting, informed and inspired place to live.”

Both TheatreSquared and Walton Arts Center offer something special to the community and are ready for the holiday season to bring in people from all over the area. This time of year is a moment to step back from the bustle of daily life and spend time with the people we care about. Likewise, it is a time to nourish both our relationships to one another and ourselves. The holidays can often feel stressful or isolating, and it is important to find those spaces where we bridge gaps and find comfort. In Northwest Arkansas, the theater scene opens its arms to all of this and more, creating a foundation for our community to grow stronger and more connected.

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‘Tis the Sustainable Season: Gen Z’s Shopping Revolution https://uahillmag.com/2024/12/13/tis-the-sustainable-season-gen-zs-shopping-revolution/ https://uahillmag.com/2024/12/13/tis-the-sustainable-season-gen-zs-shopping-revolution/#respond Sat, 14 Dec 2024 00:56:59 +0000 https://uahillmag.com/?p=7923 By Anna LeRoux

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During the holidays, the surge in consumer spending presents both an opportunity and a challenge for small businesses. Photo by Caitlyn Swopes.

By Anna LeRoux 

With the holiday shopping season in full swing, consumers are flocking to large national retailers, drawn by deep discounts and flashy promotions. For small, local businesses, the surge in consumer spending presents both an opportunity and a challenge. 

While many shoppers are lured by the convenience and perceived savings offered by major chains, small businesses are struggling to maintain their profit margins, brand identities and customer loyalty during the busiest shopping period of the year.

The advent of Black Friday, followed by the Christmas shopping rush, has long been a critical time for both large and small businesses. However, the contrast between the two is becoming more obvious as e-commerce giants such as Amazon and big-box retailers like Walmart dominate with enormous discounts and advertising budgets. This raises an important question for small business owners: How can they compete with the scale and prices offered by major retailers without sacrificing what makes them unique?

During Black Friday and the lead-up to Christmas, consumers are increasingly expectant of large discounts. Major retailers often discount popular items up to 70%, making it difficult for local shops to keep pace with prices. 

According to the National Retail Federation, the average American consumer was expected to spend $902 between seasonal items and holiday gifts in 2023, with a significant portion going toward big-box stores and online outlets. While large retailers can afford to sell products at a loss for a short period, small businesses, often operating with slimmer margins, are forced to make tough decisions about pricing.

For local businesses, lowering prices to compete with the big players is not always an option. Unlike major retailers, small businesses may not benefit from bulk purchasing power or supply chain efficiencies that allow large chains to reduce their overhead costs. While they can offer unique products and personalized customer service, these advantages don’t always translate to immediate sales during high-volume shopping periods.

For local businesses, lowering prices to compete with the big players is not always an option. Photo by Keely Loney.

Despite the dominance of big retailers, there is a noticeable shift in consumer behavior between generations. Gen Z — individuals born between 1997 and 2012 — is increasingly seeking out locally sourced, thrifted, handmade and personalized gifts over mass-produced items. 

Kendal Nobrega, U of A sophomore Apparel Merchandising and Product Development student, is a participant in Gen-Z’s shift to thrifted gifts. “Thrifted gifts have so much more personality and thoughtfulness behind them,” Nobrega said. “My best friend and I have recently started only gifting each other second-hand items. We both find this so much more intentional and I always love to see what made her think of me.”

According to a 2023 survey from the National Federation of Independent Business (NFIB), 50% of Gen Z respondents said they would be more likely to purchase gifts from small, local businesses during the holiday season compared to 25% of Baby Boomers. This generational difference highlights a growing trend that could offer small businesses an opportunity to stand out amid the large retail giants.

“I love going to flea markets for gifts because it feels so much more special finding something unique that fits the person,” said Delanie O’Dell, a U of A freshman. “I don’t have to worry that they’re going to get the same gift from someone else, and finding the gift in a small town flea market gives it a fun little backstory. It’s also more sustainable, which makes it even better.”

University of Arkansas freshman Delanie O’Dell. Photo by Caitlyn Swopes.

O’Dell’s sentiment is echoed by many Gen Z consumers who prioritize sustainability, uniqueness and the desire to support local economies. In a world that often values convenience over connection, this younger demographic is proving they are willing to go the extra mile for products that reflect their values, even if it means paying a higher price.

Annalise Robins, a U of A junior who is founder and president of the UARK Sustainable Fashion Club, emphasizes how thrifting plays into this trend. “I have been thrifting since childhood because it was how my family afforded most things,” she said. “As I got older, my friends wanted to join me thrifting. They wanted to save money and have unique pieces. Many of them were inspired by influencers like Emma Chamberlain, who, despite having money, prefers thrifting and antique stores in many cases.”

For small businesses, the ability to offer something unique, whether in the form of a handmade item or a carefully curated selection of products, is one of their greatest assets. Unlike larger retailers that may stock thousands of identical items, local stores have the flexibility to feature one-of-a-kind products that resonate with consumers looking for authenticity or a personal touch. This is especially true when it comes to gift-giving during the holiday season, a time when people want to express thoughtfulness and individuality.

Additionally, as more consumers become aware of the environmental impact of their purchases, the demand for sustainable, locally sourced products has risen. Many small businesses, particularly those that specialize in artisanal goods or vintage items, have embraced eco-friendly practices as a selling point. Maggie Paige, owner of Presley Paige in Fayetteville, Arkansas, curates a collection of many items that have a sustainable size and include recycled post-consumer materials.

Presley Paige in Fayetteville, Arkansas. Photo by Keely Loney.

Whether it’s upcycled materials, hand-crafted gifts or products made locally to reduce carbon footprints, these businesses have the opportunity to tap into a more responsible practice.

“Gen Z is also the most environmentally conscious generation. However, we do not have money” Robins said. “That is why myself and many of my friends will hunt antique shops, flea markets, and art/maker markets to find something affordable and often vintage.” 

As the holiday shopping season continues to be dominated by large retailers, small businesses must get creative if they hope to stay afloat. Offering exceptional customer service, creating memorable shopping experiences and building a strong community connection are all ways local shops can differentiate themselves.

In addition, many small businesses are turning to digital tools to reach a wider audience. E-commerce platforms, social media and email marketing campaigns allow small stores to advertise their products, connect with customers and even offer exclusive discounts during key shopping periods. In some cases, local businesses are collaborating with each other to offer combined promotions, encouraging consumers to shop local in exchange for a broader variety of inclusion with goods and services.

Robins, who is studying Apparel Merchandising and Product Development with a minor in Sustainability, also explained how thrifting is especially meaningful to her as a plus-size shopper. “Finding clothes at thrift, resale and antique stores is much easier and more affordable than buying new. There are very few retailers that I can walk in and walk out with something that will fit me.”

For small businesses, the holidays can be both a blessing and a burden. The surge in consumer spending can provide a much-needed boost to local economies, but the competition from massive retailers remains a challenge. As Gen Z continues to prioritize supporting small, sustainable and unique businesses, there is hope for a resurgence of locally driven commerce. 

As Gen Z continues to prioritize supporting small, sustainable and unique businesses, there is hope for a resurgence of locally driven commerce. Photo by Caitlyn Swopes.

However, the key for small business owners lies in finding ways to maintain their brand identity, offer quality products and create personalized shopping experiences that larger stores cannot replicate.

Ultimately, the future of small businesses during the holiday shopping season may not depend on who can offer the deepest discounts, but on who can offer the most meaningful connection to their customers. And in a generation increasingly looking for authenticity, that might just be the most valuable product.

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New Wave Health Culture: Workout Classes and Community https://uahillmag.com/2024/12/11/new-wave-health-culture-workout-classes-and-community/ https://uahillmag.com/2024/12/11/new-wave-health-culture-workout-classes-and-community/#respond Wed, 11 Dec 2024 20:31:15 +0000 https://uahillmag.com/?p=7917 By Ella Karoline Hendricks

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The popularity of workout classes is on the rise. Photo by Nadeshka Melo.

By Ella Karoline Hendricks

Are workout classes the new fad of the health-minded community? Soul cycle can be soul-sucking, yet workout classes seem to be the latest health fad. Many young people are using workout classes as a way to connect with the community and create healthy habits that can last a lifetime. 

Working out is not only great for the body, but for the mind as well. It can be a great strategy for stress relief and working off extra anxious energy. 

But with an overwhelming amount of local options, choosing which studio and class can be a tough decision. There are options all over Fayetteville, from Spoonmoon to Hot Worx, Orange Theory, Nooma, on-campus options and more, varying in price range, difficulty and accessibility. 

Abigail Barker is a junior at the University of Arkansas and is a recent convert to the world of workout classes. She often goes to Nooma Fayetteville, a local workout studio with a focus on mental and physical well-being.

“I started attending Nooma pretty recently with my roommates, they started going and raving about how fun and motivating the classes are,” Barker said. “And so, I decided to go with them one day and haven’t looked back.”

For Barker, it is as much a social commitment as a workout. It is a way to connect with others who share the same love for being active. One thing that separates Nooma from other workout classes in the area is that it offers “hot workouts,” or workouts with temperatures ranging from 90 to 102 degrees. 

Nooma offers a wide range of intensity within their classes, from relaxed to high energy to intense. Barker’s favorite class is HOTMIX, a heated, high-energy, low-impact class focusing on muscle control and light weights. 

“I like the sauna aspect of Nooma, and for me, it’s a fun way to exercise that doesn’t involve heavy weight lifting or running,” Barker said. “It’s more guided than other studios I’ve tried. I tend to be less motivated by myself, and so the communal support system there is great. The instructors really get to know you.”

Members participate in a pilates class. Photo by Nadeshka Melo.

Orange Theory is another option many college students are leaning toward. Orange Theory is a high-intensity interval training class, or HIIT workout, that allows for rotating stations instead of a group-focused class such as Nooma. It is more individually focused, with stations ranging from strength training, rowing, treadmill and more, varying on location.

Haylee Mangum is a junior psychology major who regularly attends Orange Theory classes at the Fayetteville location.

“I like going to Orange Theory because the workouts are different every day,” Mangum said. “You don’t know what it’s going to be until you get there.”

Despite the advantages of these studios and others like it, they often employ egregious pricing policies with purposely ambiguous pricing on their websites and in-person classes. For example, the Nooma website does not have clear pricing on their website, even when booking a class. They often offer monthly passes, where members pay a certain amount for a certain number of classes. These studio classes vary in price; they can be expensive and are not always the most affordable choice for university students. Instead, consider trying one of the University offered classes at the UREC. 

The UREC fitness center is free to all U of A students. The classes offered change each semester, offering classes ranging from cycle and cycle strength classes to yoga, pilates, zumba, body sculpt and barre. The classes are offered at different times on different days of the week from 6:30 a.m. all the way to 7:30 p.m., allowing for all kinds of schedules. 

Nora Cowen is a sophomore who has taken a wide range of UREC classes and encourages everyone to try one out. 

“I’ve taken yoga, pilates and zumba classes,” Cowen said. “Zumba was a fun and free way to get involved on campus.”

UREC offers a wide range of classes from cycle and cycle strength classes to yoga, pilates, zumba, body sculpt and barre. Photo by Nadeshka Melo

She attends the classes with her friends and cites it as a good way to get together each week. Cowen also appreciates how each instructor truly makes the class their own. Each class slightly varies based on instructor and their personal preferences, creating a new and unique experience each time. 

The UREC also offers more personalized classes with personal training. You can download the UREC app to register for workout classes and build a schedule of classes that fit in with your schedule. 

With finals approaching, workout classes can be a great resource for stress relief. In tandem with creating a community of like-minded people, this health fad can be a great way of creating positive habits in your everyday life.

The post New Wave Health Culture: Workout Classes and Community appeared first on Hill Magazine.

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